Market research is discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is complete you can use it to determine how to market your specific product.
What do you want to know? What do you want to find out? Goals might involve demographic information about your target market, the brands that your target market currently use, their perceptions of a particular product. Try to be specific when you write your goals, it will make your data collection easier. Read more...

Organize and Analyze Your Information
In any type of research situation, you want to have a methodical process to collect and store information. When you have chosen your research method, implemented your research, and stored the information in an organized way, you will see how you can use that information. If you're doing a survey, or any type of "experiment" you may want a statistic's calculator. Here is a very good, free calculator. It also explains statistical analysis with an excellent tutorial on market research and survey design.

Your survey results will be available online with high quality dynamic graphics like this graph.